Marketing plan Essay Example | Topics and Well Written Essays - 750 words

Marketing plan - Essay ExampleThe Nokia Company and products focus on providing an up-to-date and affordable liquid experience to people globally. With the rapidly increase smart ph iodine market, this company faces a challenge to accomplish better quality, superior and innovative unsettled devices in a highly dynamic market. fit to the Q1 Interim Report on Nokia, Net sales for the devices and services got decreased 25% quarter-on-quarter to EUR 2.9 billion. Also, the volume for the mobile straits decreased 30% quarter-on-quarter to 55.8 million units, which is higher(prenominal) than the estimated value by mobile phones. Hence, observing just the beginning quarter of 2013, it can be analyzed that Nokia, the once top seller in the mobile market has fallen badly. The factor responsible for this downfall is the poor and inert marketing strategy of the company. The company and its leaders failed to understand that the mobile market is one of the fastest growing in the world and when it had the largest share in the market, the company stopped innovation. Moreover, the company somehow managed to overlook the competition from Apple and Samsung and when the rivals were introducing astounding spick-and-span products, Nokia continued doing what it was doing and did not introduce something as fresh as the others. The current issue in hand for the company is in the booming smart phone business. The strategy of market flooding has no clear picture and confusion exists. The company needs to comprehend and address the problem to deal with Nokia Lumia phones marketing and work through a smart plan to extend this line of products. The distribution of Nokia phones is done globally at outlets which are Nokia concept stores as well as multi-brand stores. It is substantive to note that Nokia has stayed on the top as the largest global vendor of mobile phones from 1998 to 2012(BBC News, 2012). During recent years, Nokia has been a successful seller of low and medium end mobi le phones. However, at the moment the smart phone is the leading and commonly used mobile device and the company could not keep pace with that technology. The decline has been stunning. The demarcation traded at over $40 per share in 2007. It has now fallen to under $2 (Ogg, 2012). It once had a market share of over 30% and now it has less than 4% (Calkins, 2013). The market share fell as a consequence of the speedy use of touch screen smart phones from opponent companies. Since that downfall, Nokia tried to recover through the Microsoft partnership in 2011, changing the operating system of the its smart phones from Symbian to Windows but sales of the Nokia smart phones dived extensively (Dediu, 2013). Nokia launched its first exuberant fledge touch screen smart phone Nokia 5800 followed by N97 in 2009. The phones did not compete well in the smart phone market. The latest upchuck of Nokia products are the phones from the Nokia Lumia series. On the market currently, are the Lumia 925, theLumia 920, theLumia 820, theLumia 720, theLumia 620and theLumia 520 and theLumia 1020. The dominant company is on its road to failure because of major competition by Samsung, Blackberry and Apple. Even though it has so many products from the Lumia series, Nokia is still facing major competition from principally the iPhone and devices running on Android. Users still have not seen anything as remarkable from Nokia as the Samsung Galaxy S3 or the iPhone 5. The iPhone has taken over the market due to its